Best Practices

Closing B2B sales today is more challenging than ever. According to a recent Gartner study on the evolution of the B2B buyer journey, sales reps have about 5% of the customer’s time during the sales process. This time crunch puts tremendous pressure on the seller and highlights a glaring truth: most conversations and meetings happen without a salesperson present. How does your story get told in those meetings when you are not the one delivering the message?