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Secrets of Closing the Sale? Become the Buyer’s Guide

Secrets of Closing the Sale? Become the Buyer’s Guide

Becoming a Buyer’s Guide reflects the change that needs to happen for modern sellers. Rather than push product and bombard prospects with features and benefits (aka classic selling methodology), a Buyer’s Guide takes a consultative approach that supports the prospect through every step of the B2B buyer journey.

ArticleCasey MurrayMarch 23, 2023Closing sales, sales training, B2B salesComment

Tips for Closing Sales: 10 Ways to Avoid No-Decisions

Tips for Closing Sales: 10 Ways to Avoid No-Decisions

ArticleCasey MurrayJanuary 6, 2023Closing sales, B2B sales, sales training, Sales techniquesComment

The Two Types of Project-Based B2B Sales: What Works Best? [Video]

The Two Types of Project-Based B2B Sales: What Works Best? [Video]

Sales Training VideosCasey MurrayNovember 7, 2022B2B sales, sales training, Sales techniques, SaaS salesComment

Movement Triggers™: Sales Techniques to Get C-Suite Buyers to Take Action [Video]

Movement Triggers™: Sales Techniques to Get C-Suite Buyers to Take Action [Video]

Sales Training VideosCasey MurrayOctober 3, 2022B2B sales, Sales techniques, SaaS sales, sales training, movement triggersComment

60-Second Takeaway: Strategic Selling [Video]

60-Second Takeaway: Strategic Selling [Video]

Sales Training VideosCasey MurrayFebruary 7, 2020sales training, b2b sales, SaaS sales, Sales performance, Sales techniques, Closing salesComment